The book “Blue Ocean Strategy” by Kim Wi-chan

Առկա է
Code: G127523

3 900 dr

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Description
Translated into more than 40 languages, it is one of the best-selling business books of all time. This book offers a completely different approach: in the calm waters of the "blue ocean", your company will be free from competitive stress and will have a completely new business model. This new edition of the book shows how you can escape from the bloody ocean full of competitors and find yourself in a blue ocean free of competition, where the market is full of new demands and growing profits.

  • Country of origin Armenia
  • Barcode 9789939930633
  • Author W. Chan Kim
  • Binding hardcover
  • Dimensions 130x205
  • Pages 464
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