The book “Blue Ocean Strategy” by Kim Wi-chan

Translated into more than 40 languages, it is one of the best-selling business books of all time. This book offers a completely different approach: in the calm waters of the "blue ocean", your company will be free from competitive stress and will have a completely new business model. This new edition of the book shows how you can escape from the bloody ocean full of competitors and find yourself in a blue ocean free of competition, where the market is full of new demands and growing profits.