Book "Personal MBA" Josh Kaufman

The “Personal MBA” is designed to help you learn the art of business on your own schedule. Instead of committing your life to business school, you can radically improve your business knowledge at a low cost and by managing your own time without setting foot in a classroom. Mastering the fundamental principles will provide you with reliable tools, relying on which you will be able to make the right decisions in business. If you devote the necessary time and energy to mastering these principles, you will easily find yourself among the 1% of humanity who clearly know: • how business works in practice, not in theory, • how to evaluate new business ideas: what is important, what is not, • how to start a business from scratch, • how to improve an existing business, regardless of its size, • how to use business-related skills to achieve your own goals.